The Recognition Minute
Comrades of South Africa who won The Medal July 13 2017, 0 Comments
In 1921, Bill Rowan, the first Comrades winner, crossed the finish line in Eight Hours and Fifty-Nine Minutes. He was one of 16 runners to finish the race and went on to represent South Africa at the 1924 Paris Olympics. A piece of history was carved into the records on that 24th of May, an event commemorated each year to this day.
Until 1962, the winner’s medal was awarded to South Africans mostly. Between ’62 and ’72, three Brits took the first gold medal, all finishing in under six hours. In 1965, a lady crossed the finish line in top position for the first time – her time: 10:07. That was Mavis Hutchinson.
Familiar names such as veteran Wally Hayward, Allan Rob and of course, Bruce Fordyce have been inscribed in the history books as winners and legends of this ultra-marathon. Eight successive wins for Fordyce from ’81 – ’88 set an exceptionally challenging record for the future, which is not likely to be beaten any time soon. His finish times remained reasonably consistent throughout with race no. 8 being close to his personal best, a remarkable achievement.
In 1989, Samuel Tshabalala took first place among the men and Frith van der Merwe received her gold medal in 5:54 on the down run; her second Comrades win and an improvement of 38 minutes over the previous year which was an up run. Tshabalala was the first Black South African contender to win Comrades.
There are many names not mentioned here who have helped place South Africa first in the medal and trophy stakes. Names such as Moshiywa, Mamabolo, and Ngomane come to mind. Among the ladies, let’s not forget Maureen Holland, Lindsay Weight, Caroline Wostman and Charne Bosman.
In 2014, Bongamusa Mthembu wins his first Comrades in 5:28:34. In his own words, it took him eight years to win. He started as a brick layer and ran to keep healthy. Latest achievements include gold medal status in six marathons since 2012 and of course, his latest victory, a gold medal for his win in 2017.
Gold Medals and Trophies are for the few but what would the Comrades Marathon be without the thousands who support and cheer and hand out water and energy bars as the winners run by. And who are the winners? Those who put in the hours of training before the great race; those who finish before the gun and those who tried but missed their award, who pick themselves up and try again.
Prestige Awards salutes all our South African Comrades.
For athletics medals with a South African flavour (athletics image with SA Flag colours ribbon), see: https://www.prestigeawards.co.za/collections/medals/products/athletics-medal and the new Mzanzi medal: https://www.prestigeawards.co.za/products/multipurpose-mzanzi-medal-40
Wayde van Niekerk – a true South African wears the medals July 10 2017, 0 Comments
Do you remember, August 2016? Round about the middle of the month in Rio when a true South African stormed to victory. Wayde van Niekerk not only won the gold medal but set a new world record, covering 400 meters in 43.03 seconds!
This was a momentous occasion for the South African medalist as a world-class winner and the owner of the first gold medal in a track event for South Africa in 96 years. The previous record achieved by Michael Johnson over this distance had stood since 1999.
Minutes later, Usain Bolt ran the 100m in only 9.81 seconds, the third in a series of 100m titles. Wining trophies and medals was in the air.
Wayde was inspired by Bolt’s achievements and spent time in Jamaica training with him. “My favourite event is the 200m so I would love to race him one day when I am big,” said the fastest man ever over 400m.
It was earlier in the year that Wayde became the first athlete to run the 100m in under 10 seconds, the 200m in under 20 seconds and the 400m in under 44 seconds. Imagine the pleasant weight of three gold medals around your neck!
Now, he has added one more: a gold for the 300m in sub 31 seconds and has become the first man in history to hold the title over all four distances. What an exceptional athlete.
Wayde is humble in his achievement and readily acknowledges that there were significant others including Glen Mills, Usain Bolt’s coach in Jamaica. Back home, another true South African and unlikely coach, his white-haired grandmother, Ans Botha. This combination proved to be dynamite for van Niekerk.
We salute you Wayde! May these records again be confirmed and beaten by you, a proudly South African man and a role model to many, young aspiring athletes.
For athletics medals with a South African falvour (athletics image with SA Flag colours ribbon), see: https://www.prestigeawards.co.za/collections/medals/products/athletics-medal and the new Mzanzi medal: https://www.prestigeawards.co.za/products/multipurpose-mzanzi-medal-40
Netball April 04 2017, 0 Comments
Netball is a fast, exciting, true team sport that involves throwing, running, jumping and catching.
Netball may be considered similar to basketball but how similar is a matter worth noting. Some differences are found in the equipment and number of players in the team. Dribbling is not allowed, no running with the ball; 7 players per team; ball must be passed in 3 seconds; ball and basket are slightly smaller; there is no backboard; players are designated to certain areas of the court. Netball also has similarities to European handball, korfball and ultimate frisbee.
Traditionally, in South African schools, netball was the winter sport reserved mainly for girls. While boys played rugby or soccer, the girls tackled netball. Unlike Rugby, Netball is not a contact sport. Players play the ball, strictly, and not the man. But strength and fitness are key, as with most sports that require physical exertion.
Recognition is given in the form of trophies and medals, which are awarded to players and teams alike. Now is the time to think about what your trophies will look like.
Trophies come in many shapes and sizes, traditional and unique. Custom trophies can be designed from the base up, so to speak, in a choice of many different materials. Materials frequently chosen are acrylic (Perspex), aluminium and wood. So don’t confine your thinking to a cup or a statuette if you are looking for something a little different. There is so much more to make netball special this season!
Have a look here: https://www.prestigeawards.co.za/search?q=custom&x=0&y=0
Add spirit to your hockey game with a netball trophy from Prestige Awards.
Who Recognised St Patrick? March 17 2017, 0 Comments
Well, today is a Green day if you live in Ireland. 17 March - a day to remember St. Patrick, patron saint of Ireland. He is credited with bringing Christianity to Ireland in c400 AD and for ridding Ireland from all it's snakes.
Legend has it that St. Patrick used the shamrock, a plant with three leaves to teach about the Christian Holy Trinity. This rather intriguing yet simple little plant is now the symbol of St. Patrick's day.
The absence of snakes in Ireland gave rise to the legend that St. Patrick chased them into the sea after they attacked him during a 40-day fast he was undertaking. Was he the early snake whisperer or did he have special powers that banished these serpents for good? It doesn't matter. What might matter more is that he is still remembered today, 1500 years later. Now that is recognition!
St. Patrick was never awarded a medal or a trophy for his work. He didn't boast any obvious academic achievements and may have lived a very non-competitive life, yet he has been immortalized with green shamrocks, and usually with lots of Guinness as well.
There are no medals or even certificates for being a saint today. In fact, awarding trophies is not likely at all, as the recognition of saints usually happens many years after their death. It is widely believed that St. Patrick died on this day, which is why the 17th of March was chosen for this annual celebration.
If you are celebrating excellent academic or sporting success, or top-class business performance in the corporate world, Prestige Awards has the trophy, the medal and the certificate for you. Many classical and traditional options are available for view. For a really special occasion, we will help you design something unique, to be remembered for the next 1500 years.
Contact us via the website or email: firstname.lastname@example.org
HAPPY SAINT PATRICK'S DAY ALL!
One Umpire, Two Umpire, Three Umpire, Four! March 16 2017, 0 Comments
Except for December perhaps, field hockey season could be yours to choose. While competitions may be held during a specific season, there is always time for a friendly or a bit of extra practice.
Indoor turf is a wonderful invention, allowing for all year round hockey. This means extra time to prepare for the competitions, for the trophies, the accolades and the medals.
As with all team sports, there are rules that give clear boundaries to the manner in which the sport is to be played. Players may have one aim in mind: to score trophy-winning goals but this, not at all costs. When a player is seen by one of the two umpires to break the rules, they will be blown up, the play stopped and the necessary sanction imposed against them.
Field hockey is a little different to some other team sports in that there are two umpires controlling the game. Technically, each umpire is responsible for one of the two halves of the field but in practice, they often control the diagonal half of the total playing field. Sometimes a reserve umpire is appointed since injury is a possibility in this fast-moving game. In world class games, technology is used to check certain decisions. A video umpire is also available.
A video umpire is reserved to assist with decisions pertaining to the legality of a goal. Some of the more common transgressions that are well monitored by the video umpire are related to whether the ball actually crossed the goal line, whether it was hit from within the circle and whether it touched a player’s stick illegally. There is little chance to sneakily break the rules these days… or maybe just occasionally, but it’s not worth it. The trophy stakes are high and the competition is fierce!
All trophies from Prestige Awards can be customised for the occasion, making them special: http://www.prestigeawards.co.za/products/hockey-player-female-miniature-award
Aluminium trophies can be mounted on a smart wooden base. These trophies were designed by Prestige Awards and are unique in their class. These trophies are also customisable to reflect the name of the club, school or event. We would love to discuss with you and ideas that you have for different designs and bring them to life in our factory. http://www.prestigeawards.co.za/products/hockey-m-ring-floating-trophy-t0425
Resin trophies are molded according to a three-dimensional design then cast. The resin is given and antique gold look, which brings with it a sense of tradition. http://www.prestigeawards.co.za/products/hockey-goal-resin-trophy
Add spirit to your hockey game with a hockey trophy from Prestige Awards.
With a Ball and a Stick March 01 2017, 0 Comments
Watching a game of field hockey is an exercise in itself. Spectators have to keep their eyes on a fast-moving plastic of fiberglass composite ball, which is hit and flicked across the field at high speed. The players always seem to be on the move. It is fast.
Typically in South Africa, Hockey is considered a winter sport, usually played outdoors on grass or turf. Two teams of eleven players each compete, their aim: to get the ball past the opposing goalkeeper.
The ball is propelled by hitting it with a wooden or fiber stick which is curved and flattened at one end. The goalie also carries a stick, which may be shaped slightly differently to give it more surface area. As in soccer, the goalie is the only one who may touch the ball with other parts of his body other than the stick.
The history of field hockey can be traced back to early civilizations but the modern game was developed in the British Isles circa 1860, with the first formal hockey club formed in 1861.
Field Hockey is now the second biggest team sport, world-wide, played by men and women, in over 100 countries. Hockey is played by many sports clubs and offered widely in schools, who play competitively for trophies and cups.
Socially, hockey is a sport that is played by men and women of all ages, as long as they can wield a stick! The trophy and the medal my not be the object of the game when played merely for fun but the game is usually just as fast.
At Prestige Awards, we carry a range of trophies that help add spirit to any hockey game. Traditional silver cups, which can be customised for the occasions and miniature statuettes for male and female players for the whole team. http://www.prestigeawards.co.za/products/hockey-player-female-miniature-award
A special trophy made from resin and hard wood may be an option for a floating trophy. The trophy is molded according to a three-dimensional design then cast in resin. The resin is given an antique gold look, which brings with it a sense of tradition. http://www.prestigeawards.co.za/products/hockey-goal-resin-trophy
Something more modern perhaps? We have trophies that are constructed from aluminium and mounted on a smart wooden base. These trophies were designed by Prestige Awards and are unique in their class. These trophies are also customisable to reflect the name of a club or event. We are open to discussing your design and bringing it to life in our factory. http://www.prestigeawards.co.za/products/hockey-m-ring-floating-trophy-t0425
Enjoy your game of hockey!
OSCAR - A Trophy of Excellence and Merit February 27 2017, 0 Comments
It’s Oscar time again! The 89th time round, to be precise. And no less glitsy than the 88th. It red carpet time and time for actors and actresses to be recognised and awarded for their talent. The trophy: and Oscar Statuette.
This statuette is the most recognised trophy in the world.
The aims of the academy were set out in 1929. “How best to honour outstanding movie-making achievements and thereby encourage excellence in all facets of motion picture production.” It was a call to greatness for this industry and this golden award continues to call today.
The statuette is of a knight with a sword, standing on a reel of film. Originally a flat design by MGM art director Cedric Gibbons, then turned into a three dimensional trophy that we have to day.
Prestige Awards has been operating in the awards and recognition business since 1983. Many trophies and awards are available for your recognition evenings, including replicas of the Oscar. See: http://www.prestigeawards.co.za/products/achievement-oscar-award
You could have your trophy, your medals or signage designed by Prestige Awards to your specifications. Custom made trophies are gaining popularity as schools, companies and clubs who need to differentiate themselves from other institutions. Excellence is the name of the game and we aim to help you to give recognition to your most excellent employees, school learners and club members.
The Oscar is made of solid bronze, coated in 24 karat gold. If you really want your trophy coated in gold, it is possible. More favoured are materials that represent gold, silver or bronze. Trophies are also made from aluminium, acrylics and resins, which can be enhanced with a number of different finishes. A trophy for every occasion, all in the name of excellence.
GIFTS FOR YOUR VALENTINE February 10 2017, 0 Comments
Roses are Red, Violets are Blue,
Prestige has gifts just right for for you
Gifts for your love on Valentines day are going to be a must. In America alone, it is estimated that 145 million Valentines cards are sent over this period. This excludes many that will be sent digitally. About 224 Million roses are grown in the USA, red ones, just for Valentines day. These are amazing statistics when you think about the industry and the impact it has on services and people.
The highest amount spent on gifts is $4.4 Billion on silver, gold and diamonds, mainly in the form of jewelry. So, have you thought of your gifts yet?
Prestige Awards is in the business of awards, rewards and gifts. We have ideal gifts for you, which are available on line or from our showroom in Ferndale, Randburg. Walk in at 427 York Ave or phone us on 011 781 0833. So, while Valentines Day is on your mind this weekend, pay a visit to www.prestigeawards.co.za and be on time with your gift.
WHAT DO LOVE AND TENNIS HAVE IN COMMON? February 08 2017, 0 Comments
Ever wondered about how tennis is scored? Unlike most other sports, where point is worth one point and no more, tennis is different. You could be excused for being confused because it has a scoring system all of its own.
At the beginning of the game, when both sides have no score, the game is love-love meaning nil-nil. To win a game, you need to score above 40. That sounds like it could take a long time but not to worry. Your first point will score you 15, your next, 30 and the next point will give you the 40. One more point and you’ve won that game. But no one asks the value of that one more point. It is just a win. Don’t ask why but no one ever scores 1, 2, 3, 4, 5 in tennis.
In professional tennis, there may be no love lost between the competing players. Trophies are won through hard work. They are never won with love. This is because love actually means nothing in tennis. Literally nil. So, if the score is 40-love, someone has scored nothing and is not likely to see an award. One more point to top 40 and the game is won and medals and trophies can be awarded. It is a love match.
There are a number of suggestions as to where the affectionate name of the love score came from. One such theory is that it is derived from the French word l’oeuf, meaning an egg. I guess it is because of the shape of the egg which is broadly oval, and looks like a zero on the scoreboard. If that is so, we could find ourselves calling 40-egg! Rather not, let’s just stick to love, which is particularly appropriate in February.
But, if you are not offering love in a game of tennis, perhaps you would like to pick a Valentine’s gift from our range at http://www.prestigeawards.co.za/pages/valentines-gifts Buy on line or mail us directly from the website. It could make you a winner in someone’s eyes. Game, set, match!
In a Tennis Dream February 05 2017, 0 Comments
"It feels like I'm in a dream," said Peers, who is coming off a title run at the Australian Open with Henri Kontinen. And his partner, Groth was feeling in equally great form when he said “We came up to do a job and I thought we played great today. I’ve played as good a match as I’ve played all year.”
Such was the ecstasy of the Australian doubles winners who triumphed over Czech pair, Jan Satral and Jiri Vesely 6-3, 6-2, 6-2 in one hour and 30 minutes, which include 11 aces.
The 28-time champion Aussie squad has not dropped a set through three matches, including singles routs by Jordan Thompson and Nick Kyrgios on Friday. Played at the Kooyong Lawn Tennis Club, former venue of the Australian Open, Groth and Peers powered their nation into its second World Group quarter-final in three years. They will face either Switzerland or the United States next.
While the world watches this global tour, every day in SA, children are earning their trophies and medals on the tennis courts around the country. They are inspired by the professionals powering ahead, earning their awards. They are also inspired by the many who teach them, so painstakingly, to hit the ball over the net and not give up! So, remember, when you win an award or are presented with a trophy, somewhere along the line of your success, you will need to thank a teacher. Tennis trophies to be seen here:
Williams, Federer and Nadal January 29 2017, 0 Comments
Yesterday was a family affair, where two blood sister fought to win the ladies Australian Open championships. It is not the first time they have faced off in professional tennis. This was a record-breaking event, with Serena taking full honours. She was heard to have said, "Its a win for the family". Such was the spirit of her achievement, shared with the whole family, and no less with Venus and their fans.
Today, two more champions battle it out, providing enthralling tennis at it's best. What is it within a man when two games down, fights to win back his position and a whole lot of respect to boot. Such stamina, character, fortitude and grit is supported by the prospect of winning, raising trophies, wearing medals and many people from teachers, coaches and family giving their all for the reward, alongside. The duce! And now, 14:15 SA time - Federer wins the men's singles, Australian open, 2017. What champions!
TENNIS RACQUETS: EVOLUTION OR REVOLUTION January 25 2017, 0 Comments
THE TENNIS RACQUET
The man known as Slew was asked in the late 1970s about the changes in the equipment used to play tennis. He didn't hesitate. "You can play with a tomato can on a broomstick if you think you can win with it," he quipped. As the then-chairman of the US Tennis Association, his opinion carried.
But oh, how times have changed.
In 1993, Hester Slew died at the age of 80. During his lifetime he saw a game that evolved immensely. Wooden racquets became steel. (Jimmy Connors won at Wimbledon with a Wilson T2000 steel racquet). Steel became carbon. Carbon will - sooner rather than later become graphene.
Not all players used steel racquets, some being more comfortable with the wooden-frame models. Administrators were worried about the direction the sport was taking and questioned whether tennis drifting in a similar direction to motor sport where the game would be won or lost because of the technology and not the player?
Although Connors used metal until the mid-1980s, he soon found he was being left behind in the technology stakes. His rivals had shifted to more advanced designs and manufacturing techniques. Steel began to lose it’s shine but instead of returning to wood, other alternative were being explored. The result of all this innovation would herald a sport that was on its way to changing beyond all recognition.
Unlike Slew Hester, those responsible for tennis regulations today - the International Tennis Federation (ITF) - were bothered about technology. They keep tabs on everything - squishing every ball, for example, to ensure it makes the grade - bouncy, but not too much.
When the ITF looks at racquets its principal concern is whether they offer too much power. Given a free rein, a manufacturer could make a racquet so good at smacking the life out of a ball that the game of tennis would quickly descend into being little more than a serving competition. In other words, bone-dry boring. The awards and medals would then be highly predictable and spectators would dwindle.
The ITF tests racquet power using machines that move faster than the eye can follow. A computer calculates the speed of each ball. At 120 mph capability, the steel racquets fell well within the stated limits. However, to give some perspective of the power of players, Andy Murray delivered his fastest shot at a speed of 145 mph! A mind-blowing 233 km/h!
In the small Austrian town called Kennilbach, Head Inc., innovators of top racquets, set up shop. It is here that the champions Novak Djokovic, Andy Murray and Maria Sharapova’s raquets are manufactured to their precise specifications. Innovation for improvement is ongoing and there are many more materials in the wings, waiting to add to the exhilaration for the crowds, watching tennis balls flying at speeds previously thought impossible.
Awards are part of the drive to be great. See http://www.prestigeawards.co.za/search?q=tennis&x=0&y=0 for the trophies and awards available to you, for all your champions! And there is much more to come.
TENNIS AND TROPHIES January 19 2017, 0 Comments
It is Australian Open time again, the first on the annual calendar of four grand slam tournaments. Each year, about this time, tennis fans gather to watch the drama of hard-won tennis matches. Who will lift the final trophy is always top of mind but that is only a small part of this major competition. It is also who will get the medals along the way to victory and who might upset the cart by stealing a match from a favourite, right under their noses.
Lifting the winning trophy, a weighty, silver, perpetual cup is a dream most of us won’t realise in a lifetime but we can be part of the glory of victory it all when these awards are presented.
The Men’s Singles trophy, called the Norman Brookes Challenge Cup after a former Australian tennis champion, has a history. It bears hallmarks of London, dated 1906, making it 111 years old this year. Standing proudly at 43cm high, including the plinth, it bulges to an overall width of 39cm, including the impressive handles. The design was based on a large marble vase, dated second century AD, found in 1770 in what was the gardens of Emperor Hadrian’s villa. The original vase would have been of the best that Rome had to offer to satisfy the emperor and, therefore, represents the excellence that is dished up on the court today!
The trophy is what we see and applaud. What else awaits the winner? This year, the singles winners (both mens’ and women’s) can look forward to a cool $3.7 million, which translates into a neat 50 Million Rand. If you feel that a win is out of reach, you could bow out with 5 Million at the Quarter finals, which would at least buy you a new pair of shoes and a ticket home with a suite case full of change.
If you play tennis, coach tennis or are in charge of selecting the trophies for you club or school, have a look here:
http://www.prestigeawards.co.za/search?q=tennis&x=0&y=0 for a wide variety of options, and make your event a grand slam to remember.
Origins of Cricket January 11 2017, 0 Comments
Cricket originated in England during the late 16th century and became its national sport 200 years later. International cricket matches began in 1844 and 34 years later, test cricket was recognized, albeit retrospectively.
During the 19th and 20th centuries, the game of cricket spread and became a competitive sport that traversed language and culture. Today it’s the second most popular spectator sport in the world! However, its rise to popularity in the USA has been resisted by zealous supporters of baseball, one of the favoured summer sports in that country.
What would a game be without rules? How would one know who would lift the cup? The basic rules of cricket seem to have been understood from the beginning but being a game for gamblers, firm terms were needed to avoid arguments off the field. Formal written codes of practice and the Articles of Agreement were drawn up, purportedly by the second Duke of Richmond and one other. In 1744, the Laws of Cricket were recorded for the first time and some 30 years later the 'lbw' law and bat width was finalized.
Cricket continued quite uneventfully, interrupted only by major wars, owing to the lack of players and funding but curiously, on the eve of the Battle of Waterloo, British soldiers played a cricket match in the Bois de la Cambre park in Brussels, to be called later La Pelouse des Anglais, The Englishmen’s Lawn.
Bowling of the ball as we know it today was not always in fashion. 'Round arm bowling' as it is known gathered pace in the 1820s, causing concern among traditionalists and rule-makers. What would cricket be like today if Dale Steyn delivered under-arm balls to Adam Gilchrist! In 1889 the four ball over was replaced by a five ball over and then, by 1900, the current six ball over was introduced, which remained except for a short period of experimental eight ball over games, ending with the break out of the Second World War in 1939.
One of the most significant crises to hit international cricket was the suspension of South Africa from international competition in 1970, which lasted until 1993 when the South African Government’s apartheid policies began crumbling. It was then that South Africa was restored to international competition and regained its glory.
Test cricket is not for everyone. In the 1960s, English country teams started playing one-innings games which grew in popularity and in 1969, a limited overs national league was created. Limited overs cricket was further enhanced by television, high-speed camera’s allowing for ultra-slow motion replays and review, and digital technology. Cricket analysis was no longer dependent on sharp eyes and experience eye but evolved with the availability of more exact analytics, which has lead to the introduction of the third umpire.
Today, most schools play cricket and enjoy the input of coaches and umpires who have been seasoned by a heritage of over 300 years. Not only do the scholars play for coveted team trophies but for equally important awards such as ‘bowler of the year’, ‘best fielder’ and ‘most improved player of the season’. Supporters are also awarded tokens of appreciation in the form of shields and medals, which adds to the spirit of this wonderful game. Long live cricket!
The End of a Glorious Year December 05 2016, 0 Comments
Someone once remarked that a race is never worth running unless there are those along the track that clap and cheer. Approaching the end of the school year sometimes makes one feel as if they were both cheering and running at the same time. It feels like a significant achievement to see the arrival of December. Whether it is athletics, rugby, academic or cultural activities, everything suddenly goes quiet as we cross the finish line. For each teacher, it is the prospect of a well-earned break. For the learners, it is a time of anticipation of success as they wrap up their academic year with final exams, celebrate and look forward to their certificates and reports. It is true that for some, learning did not come easily and thinking was not always crystal clear. These folk may not all share in the honour of rewards this year but if they clapped along the way for those who won the hard race, they have the opportunity to start over and aim for next year’s rewards! They also deserve a special medal.
The Psychology of Rewards November 28 2016, 0 Comments
With Black Friday a memory, except for all the bargains that you rewarded yourself with, you may be left wondering why you got up at 6am, stood in a queue with strangers and then made an uncharacteristic dash, like a finely-tuned athlete, to secure your special bargain. How long had you been waiting for this great ‘win’ of the year or was it a rather impulsive decision made as you looked over the tome of newspaper advertisements while trying to cope with all the emails!
It is estimated that more than 50% of all store purchases are made on impulse. Before dismissing this claim consider how often you may race into a store to buy an item and walk out with a large basket of goods that you ‘need’! Impulse purchasing is a problem for retailers in one way because these are not necessarily loyal customers. To help turn impulse into loyalty, we have seen a flurry of programmes designed to capture your attention and change your habit. Every time you enter a shop to buy a few things, you are asked for you card, which makes us all feel like winners as we hand over our cash because we have been rewarded with beans or points. But wait, do you hand over cash? No, often not! Cash has no reward other than to make your purse lighter. Rather, we display a Gold credit card (because we are special) and as the transaction is concluded, there it is: another reward for your good behavior. You earned it!
The next time you go shopping, think about who has your interest at heart; who knows your habits and is able to call you by name? “Thank you James for your recent purchase. You have earned 20 beans to spend on your next purchase”.
Turning to the world of sport, imagine a race track with no clear finish line or a soccer pitch with no goals. What about a golf course with no holes on the greens or a pool table with no pockets. In all these cases, the reward has been removed and, in so doing, the purpose of the games destroyed. What point is left in competing, even against yourself? The goal, the measure, the reward has disappeared and the meaning is lost. In sport, it is this reward that gives purpose and keeps sportsmen breaking records. So, when you feel like giving up, think of the reward and the purpose. Black Friday comes once a year; rewards, every day!